Copy · paste · fill in the brackets

AI-Workflow Business Checklist

Everything below is copy-paste ready. Swap the bracketed placeholders — [DJ_NAME], [VENUE_NAME], [PRICE_RANGE] — for your own details and send.

Booking outreach Social calendar Client email replies Template bank Weekly admin plan 90-day plan Booking tracker
01

Booking outreach

Cold emails to clubs and wedding planners, a 3-touch follow-up, an Instagram DM version, and a call-prep prompt for before you get on the phone.

Cold email — clubs
Write a short, confident cold email from [DJ_NAME] to the booker at [VENUE_NAME], pitching for a resident or guest slot. Mention genres [GENRES], a comparable room I've played [PAST_VENUE], and my availability [AVAILABILITY]. End with one clear ask: a 15-minute call or a trial set. Under 120 words, no exclamation marks, no "passionate about music."
Cold email — wedding planners
Write an introduction email from [DJ_NAME] to wedding planner [PLANNER_NAME], proposing a referral relationship. Cover: my package range [PRICE_RANGE], how I handle MC duties and timelines, one client result (a specific compliment or outcome), and an offer to send a one-page vendor sheet. Warm, professional, under 130 words.
3-touch follow-up sequence
Write three short follow-up emails to send after an unanswered booking inquiry to [VENUE_NAME] / [CLIENT_NAME]: Day 3 — light nudge, one new detail added. Day 10 — a specific reason to reply now (limited date availability). Day 21 — a polite close-out that leaves the door open. Each under 60 words, no guilt-tripping, no "just following up" as an opener.
Instagram DM version
Rewrite this outreach as a casual Instagram DM to [VENUE_NAME] / [PLANNER_NAME]'s account: under 40 words, no full sentences required, one link to my EPK or latest mix, and a single specific question that's easy to answer with one line. Tone: friendly industry peer, not a pitch.
Claude call-prep prompt
I have a call with [CLIENT_NAME] about a [EVENT_TYPE] on [DATE]. Here's what I know: [DETAILS]. Give me: 5 questions I should ask that I might forget, 3 likely objections to my price of [PRICE_RANGE] and how to answer each without discounting, and a one-line way to close the call with a clear next step.
02

Social media calendar

Five content pillars, a 30-day sample calendar, and prompts for Reels, carousels and stories.

Pillar 1
Behind the booth

Setup, gear, prep — the process people never see.

Pillar 2
Crowd moments

Peak-hour clips, reactions, the room at its best.

Pillar 3
Education

A mixing tip, a gear take, a piece of DJ history.

Pillar 4
Client proof

Reviews, thank-you notes, before/after of a room.

Pillar 5
Personal

Why you DJ, your lineage, the human behind the bookings.

30-day sample calendar
Build me a 30-day content calendar for a working DJ, rotating five pillars: behind the booth, crowd moments, education, client proof, personal. One post per day, 3-4 posts a week is fine, mark platform (Reel / carousel / story) for each, and note which real event or gig on my calendar each post should be built from: [UPCOMING_GIGS].
Reel / carousel / story captions
From this footage/photo — [WHAT_IT_SHOWS] — write: a Reel hook under 8 words, three caption options in my voice (dry, no hype, minimal emoji), a 5-slide carousel outline if this were a carousel instead, and one story poll question to pair with it.
03

Automated client email replies

Seven ready-to-paste Gmail templates, the filter that should trigger each one, and where a Zapier automation could take over entirely.

New inquiry
Filter: subject contains "booking," "availability," "quote"
Zapier: Gmail trigger → draft reply → add row to Lead Tracker
Availability check
Filter: contains a date + "available"
Zapier: check Calendar for that date → auto-fill yes/no in the reply
Pricing request
Filter: contains "price," "cost," "package"
Zapier: attach the current rate sheet PDF automatically
Follow-up (no reply)
Trigger: 5 days after last outbound with no reply
Zapier: schedule-send via delay step, cancel if client replies first
Deposit received
Filter: payment notification email (Stripe/PayPal)
Zapier: payment webhook → send confirmation → move lead to "Booked"
Final details
Trigger: 14 days before event date
Zapier: calendar-based trigger → send Event Brief request
Review request
Trigger: 2 days after event date
Zapier: calendar-based trigger → send review link
Generate all 7 templates for your business
Write 7 Gmail reply templates for [DJ_NAME]'s DJ business, one each for: new inquiry, availability check, pricing request, no-reply follow-up, deposit received, final details request (14 days out), post-event review request. Keep each under 120 words, plain and warm, with placeholders in brackets for anything specific. My typical package range is [PRICE_RANGE].
04

Template bank

EPKs, bios, review responses and contract drafting. Contract prompts are a starting point, not legal advice — have a lawyer read your standard agreement once.

EPK — club version
Write a one-page electronic press kit for [DJ_NAME], club/festival version. Sections: 60-word bio, genres [GENRES], notable venues/events [LIST], mix link, tech rider summary, press quotes if any [QUOTES], and contact. Confident, no cliches like "sonic journey," written to be skimmed in 30 seconds by a busy booker.
EPK — wedding version
Write a one-page EPK for [DJ_NAME] aimed at engaged couples and planners. Sections: warm 80-word bio, how I handle MC duties, sample timeline structure, a couple's testimonial [QUOTE], package range starting at [PRICE_RANGE], and how to book. Reassuring tone — this reader is stressed and wants to feel safe, not sold to.
Bios — short and long
Write my bio in two lengths — 25 words for a booking form, 150 words for a website about page. Facts: [DJ_NAME], [CITY], [YEARS] years, crew/residency [CREW], genres [GENRES], one thing that makes me different [DETAIL]. Plain, confident, no industry filler.
Review responses — positive, neutral, negative
Write three public responses to this review of my DJ service: [PASTE_REVIEW]. One if it's clearly positive (specific thanks, no generic "thanks so much!"), one if it's neutral/mixed (acknowledge the specific point, no defensiveness), one if it's negative (calm, brief, take it offline with a direct invitation to email me, no apology that admits fault I don't have). Also write a private follow-up email for the negative case.
Contract drafting — event, residency, wedding addendum
Not legal advice — have a lawyer review before use. Draft a [CONTRACT_TYPE: standard event / ongoing residency / wedding addendum] agreement for [DJ_NAME] and [CLIENT_NAME], covering fee [PRICE_RANGE], payment schedule, cancellation terms, equipment responsibilities, overtime rate, and liability. For a residency, add a term length and renewal/exit clause. For a wedding addendum, add MC duties, timeline sign-off deadline, and a special-song list clause.
05

Weekly admin automation plan

Run these blocks on a schedule and the admin stops eating your week. Total: 5+ hours saved.

Monday
Clear the inbox with the reply templates; update the Lead Tracker
45 min saved
Tuesday
Run the 30-day content prompt for the week's 3-4 posts
1 hr saved
Wednesday
Send the 3-touch follow-ups that are due this week
30 min saved
Thursday
Draft any contracts or EPKs for the week's inquiries
1 hr saved
Friday
Send final-details requests for events inside 14 days
30 min saved
Weekend
Play the gigs. Send review requests 2 days after each.
1.5 hr saved
Total
Time reclaimed for music, not admin
5+ hrs / week
06

90-day improvement plan

Days 1–7 · Baseline

Log every inquiry, reply time and outcome for a week. This is the number every later target gets measured against.

Days 8–30 · Build

Put the reply templates and follow-up sequence live. Target: average reply time under 2 hours.

Days 31–60 · Optimize

Track booking rate = bookings ÷ inquiries. Test one variable at a time — price framing, follow-up timing, EPK format.

Days 61–90 · Scale

Realistic target: booking rate up 15–25% from baseline, reply time under 1 hour, 5+ admin hours reclaimed weekly.

Companion spreadsheet

DJ Booking Tracker — 3 Month

Six tabs with live formulas: Dashboard (KPI cards + charts), Weekly Log (12 weeks), Lead Tracker with status dropdowns, Booking Funnel with auto conversion %, Content Calendar, and an Email Automation Log that auto-calculates hours saved per week.

Week 0 is pre-filled with a baseline so the formulas work the moment you open it.

Request the tracker Or get the Playbook →